What Is Ford Blue & Ford Model e?
Under the Ford umbrella, Ford created Ford Blue for ICE vehicles & Ford Model e for EVs. Ford is anticipating outperforming competitors due to their history of industrial know-how and volume, along with Ford Model e’s scalability, software development and “unbridled” innovation. Complementing these 2 distinct entities is Ford Pro (fleet). All 3 will share tech and will have individual financials by 2023.
On Dealerships:
On Twitter this morning, I asked Mike Levine how they anticipate it will affect the dealerships.
He replied, “They are a key part of this. More details to come on new consumer experiences.”
*Currently, Ford’s website allows you to submit vehicle preferences to a local dealer who will help you by discussing incoming inventory, verifying preferences and submitting to Ford.
I look forward to seeing how they restructure dealer relations.
Go electric ✌🏼
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