Would you sign an NDA for a $5,500 discount on a Cadillac Lyriq to be tracked and keep quiet?  Your patterns and behavior will be monitored but you can’t talk about driving or owning the Ultium underpinned EV.

Cadillac is tapping 20 Lyriq purchase or lease customers to allow their driving behaviors and patterns be monitored.  But shhh they can’t talk about their experiences with driving or even owning one of the first Lyriqs.

“The number of customers involved is intentionally very small,” Albano said in an email. “We will use the program to learn more about customer behaviors and their vehicles. Beyond that, the details of the program are a private agreement between the customer and Cadillac.” Michael Albano Cadillac spokesperson.

What is Ultium? Ultium is a game-changing electric vehicle platform built on a flexible battery architecture for the production of EVs across different vehicle types with outstanding power, range and performance.

Cadillac even offers free 2 year charging or $1500 off home charging installation!  There’s a lot riding on the future as Cadillac hopes to be all EV by 2030.

Go electric ✌🏼